🔖 The Shape Of The Machine (archive) by Mike Hoye

Google’s monitor and monetize system can be broken down into three parts. In isolation these parts seem to be well-intentioned.

  • Performance: AMP will speed up your web pages
  • Search: Faster loading pages are better search results
  • Advertising: Ad revenue keeps websites alive.

Put them all together and it becomes a thinly veiled extortion scheme. And unlike Microsoft and Facebook, Google still pretends that it is doing good work with good intentions.

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