Google’s monitor and monetize system can be broken down into three parts. In isolation these parts seem to be well-intentioned.
- Performance: AMP will speed up your web pages
- Search: Faster loading pages are better search results
- Advertising: Ad revenue keeps websites alive.
Put them all together and it becomes a thinly veiled extortion scheme. And unlike Microsoft and Facebook, Google still pretends that it is doing good work with good intentions.